Newman introduces the varied mobile phone products The helping hand China produces brands and breaks through the tight encirclement
Article by Mike Arnoel
In warm winter of 2007, China produces mobile phones and meets in ” Waterloo ” collectively,Except Lenovo, the first echelon enterprises such as waveguide, Xiaxin,etc. successively announced the news lost continuously in the whole year. Some mobile phone manufacturers have made the decision to retreat on the market of selling machine. Meanwhile, Newman invests 80 million yuan to set up nearly 3500 people’s production base in Shenzhen while trying to get the mobile phone license plate. China produce market of mobile phone put into in fact ” people of the town thinks, wanting to come in outside the city ” Development strange circle.
China has been already ripe when producing brands and rejuvenating the opportunity
All the time, China has produced a worry that the mobile phone of brands is the industry, beg mobile phone big countries, what nearly 400 million cellphone subscribers used is the foreign brand mobile phone, this becomes enormous shame of industry too. In recent years, the China-made goods should improve oneself, call the national brand and enlarge the voice strengthened and grow to even greater heights. In 2007, unite the Chinese mobile phone chip that the hair department represents and complete mobile phone solution that the scheme design company offers, have offered a perfect rapid development chance for producing brands in China again.
The national supervision department has reduced the threshold made of the hand entering machine to a certain extent too. Will it be October 2007, the intersection of China and the State Council claim, cancel by national ” the national special specified mobile communiation system and production project such as being terminal ” that development and reform committee carry out,Mark the cancellation of the system of approval of the mobile phone, this lets enterprises determine that it becomes possible to accept and deny and enter mobile phone production independently. Let the market speak, this accords with rule of development of the survival of the fittest of economic development too.
And the introduction of iPhone has provided the mould for transition of mobile phone manufacturers from the traditional digital products provider for Newman. In 2007, the apple introduced iPhone with a lot of dispute. So far, iPhone has already sold nearly 5 million in the whole world totally, it is an irrefutable fact too. This has really seen dawn for the traditional music player producer too.
The market of Chinese mobile phone has still enormous latent energy
According to the Chinese mobile phone market situation of first half of 2007 of what the national development and reform committee announces in September of 2007: The Chinese mobile phone production is up to 248 million in the first half of 2007, it is estimated production is expected to top 500 million in the whole year of 2007. Though the market share of foreign four major brands has accounted for 70%, market share of 150 million is not really low. Moreover, the market of mobile communication of China, still in constant enlargement, up till now, the Chinese cellphone subscriber has already exceeded 500 million, and the sales volume of annual mobile phone is by over 20% of the high growth.
The expert points out early, it is that China produces the soft rib of the brand to lack the key competitiveness, this is causing numerous mobile phone manufacturers to halt in the basic reason of latent energy of the enormous market. Where is the spring when China produces the mobile phone? Produce the market of mobile phone to stand in this China grimly ” Yan Dong ” When, Newman steps on the manufacturing industry of the starting with machine in vigorous strides, producing the market of mobile phone for China that walked with difficulty adds a violent fire, also earned the first for 2008 when has just begun and brought house down.
On December 5, 2007, Newman claims to get the mobile phone license plate, becomes in China’s digital trade at one blow the first gets the enterprises producing license plate of the mobile phones. Newman who has fought on IT circle for many years knows how deeply ” Speed is what counts in war ” Reason,January 7 2008 after month every one when it is short, meet media Newman formally with first mobile phone.
It is brave that Newman enters the market of mobile phone and does not show off for the moment
First of all, it is that Newman’s development oneself needs to enter the mobile phone trade. The main product line of Newman, for example the newly-increased users of mobile memory, mp3, mp4 reduce gradually, basic saturation of the market. In recent years, every big brand introduces the powerful music mobile phone, have the tendency to replace the traditional digital player big. Find the larger profit space is the task of top priority of Newman’s development. And market of mobile phone and MP3 market have much similarity, have just become the first-selected goal that Newman makes the transition naturally.
Secondly, Newman for many years, no matter researched and developed from the fund on the group, production, sale, brand, service operation in digital trade successful operation, accumulate certainly. Have stronger comprehensive strength in researching and developing, designing, producing independently etc.. At the mobile phone news conference held in Beijing on January 7, Guo, CEO of Newman, Germany exhaustive introduction strategic it researches and develops systems to be and relatively independent quality control check system that supervises mutually also meanwhile by science and technologying in mobile phone of Newman. He emphasizes, on the channel, Newman, besides insisting on the way that network media and the open air promote, put the advertising of the surging TV media in the first place specially. Guo WeiDe shows, Newman will get rid of the technological reliance on either party progressively, on the way to depend on researching and developing autonomous innovation of the team independently progressively.
Several reasons for placing the great expectations on Newman
In piecing together with the blood of the foreign brand last time, Newman waited for IT enterprises to accumulate the experience enriched. The ones that produce brand and foreign brand in China will compete for the hard fighting that will be a wide margin, need someone to stand out and become the organizer carrying the banner and cheering even more. And in the same year in China produces MP3 brand and blood of the foreign brand to piece together, the strong digital manufacturer of China, through exactly closing the downstream industry chain, control single-chips, lower production cost fast through the intersection of integration and the intersection of Zhuhai and the intersection of torch and the intersection of strength and MP3 that Company offer, seizing the opportunity changes the pattern of market at one blow, capture the leading right of market of MP3 walkman from the foreign brand in the hand. Newman has obtained nearly 20% of the markets of MP3 walkman in China, thus has accumulated a large number of experiences of fighting with foreign brand.
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